The Business Case for Bold Creative with Nick Tran and Amanda Slavin (From Marketingland 2025) | Ep. 370
Description
Why do the boldest ideas drive the biggest business wins?
Live from Marketingland 2025, Nick Tran (ex-TikTok, Hulu, Samsung) breaks down all things brand and creative with Amanda Slavin (author, and co-founder of Future Frequency).
You’ll learn:
> Why crises often spark the most innovative creative work
> How to know when bold ideas are brilliant…and when they're just noise
> The myth of chasing trends vs. the real meaning of cultural relevance
Whether you're a CMO, a creator, or someone sitting on a brave idea you’re scared to pitch, this conversation will push you to rethink what “bold” really means…and why the riskiest idea might just be your smartest one.
Customer.io is an AI-powered customer engagement platform that helps teams turn first-party data into personalized messages at scale. It enables teams to easily create and send communications across email, SMS, push, in-app, and webhooks to drive engagement and growth. Today, over 7,800 brands trust Customer.io to power their messaging. Click here for more.
Follow Nick:
LinkedIn: https://www.linkedin.com/in/nicholastran/
Follow Amanda:
LinkedIn: https://www.linkedin.com/in/amslavin/
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/
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